Innovation in direct marketing from Papa Johns
We all hate those letterbox fliers don’t we ? I love this Papa Johns delivery peephole alternative. Genius! Loads of great examples on Trendhunter out there. Well worth a few […]
The Secret to Successful Omnichannel Retailing
Retailers’ worst fear is customers coming in store to browse, touch, feel and try, then leaving to go price hunting online – ultimately buying from an online retail competitor. Worse, […]
Is Tinder the route to love, or Such *swipe* Sorrow?
Valentine’s Day got me thinking about how all things digital are changing our relationships. When the path to true love for many lusty Tinder users involves more swiping than Shakespeare, what future […]
Do marketing people really need to learn to code ?
I was reading about Instagram CEO Kevin Systrom, a marketer by day, self taught code geek by night, now hundreds of millions of dollars the better for those late nights.The […]
I want shoes as well as movies 'On Demand'
Shoes made-to-measure were once the preserve of the rich and famous, or the unfortunate necessity for those with unusual shaped and sized feet. Not any more, mass customisation means we […]
Shoppers want seamless online -instore shopping experiences
A new study by management consultancy firm Accenture finds more US shoppers ‘webrooming’ than ‘showrooming’ in their hunt for products to buy. But it’s not all bad news for traditional […]
How Betabrand gets amazing customer engagement
Love this! US online clothing retailer Betabrand offers instant discounts to customers in return for their pictures in Betabrand clothes and accessories, simple enough – This example gets it right […]
Fear of saying something stupid is a barrier to innovation
We love this blog piece, especially the analysis of framing innovation as ‘problem’ vs opportunity – and how people’s fears of ‘saying something stupid’ are a barrier to innovation. Obvious, […]
How to Innovate with Pubic Hair: American Apparel
It would be churlish not to comment on US clothing retailer American Apparel ‘s decision to ‘shock’ using mannequins with full pubic hair. Seen here sporting a rather large ‘bush’ […]
Why celebrating failure is important for innovation
So the blogosphere is all over GoogleX, the skunkworks ‘hub’ where only the most intractable and real problems make the cut for an ambitions group of moon-seekers – and a […]
What Eric Schmidt says about Innovation- Davos 2014
Innovation and adapting to new technology heralds the end of the 9-5 job according to Google’s Eric Schmidt speaking at Davos this week. He notes this as a real challenge […]
Amazing logistics lessons from Mumbai Dabawallahs
An incredible logistics story from Mumbai’s legendary Dabawallahs. In his TED talk Dr Pawan Agrawal explains how this Indian group rivals the likes of DHL …..many hail from the same […]