Blog

12
Jun

Nooglers and Googlers

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Imagine loving your job enough to wear a hat like this during your induction ? The Ideas Machine went to Google HQ at Mountain View and we saw some pretty neat stuff. Gushing about Google is being added to our CV as we write. Couple of things in particular hit home; they have their own […]

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26
Jan

300 year old theory challenges today’s innovators

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At The Ideas Machine, we love stuff like this… some Cambridge boffins have been looking into extreme innovation ( talking our language). They have explored some ideas by Francis Bacon C1600 and used his approach to think about how organisations innovate today.  This is what the Judge Institute, Cambridge University, Professor of Economics and Organisation, […]

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27
Oct

Funding Circle Ad Goes Live

Posted by | · · · · · | Brands · Case Studies · Innovation | No Comments on Funding Circle Ad Goes Live

The Ideas Machine is delighted to have been a part of creating this fantastic ad. We’ve been working with Media partners Squadron Venture London and client Funding Circle to deliver an impactful, creative, differentiated TV ad Why TV ? The innovation challenge for this start up business loan provider was twofold- first to work out […]

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02
Oct

Make the Impossible Possible

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Bill Strickland’s book titled Make the Impossible Possible is the story of how a projects drop out ended up lecturing at Harvard and transforming the lives of thousands.  Bill’s belief that environment can shape experience and enable young people from disadvantaged backgrounds to improve their prospects is a living reality at the Manchester Bidwell Corporation in […]

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05
Aug

Amazing story of the two thousand year old computer

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History has masses of lessons for innovators, and The Ideas Machine team love this one…. hail the Antikythera. Acknowledged as a work of genius, it is a effectively an ‘analog’ computer……. yes, a computer,  discovered at the turn of the 20th century and over two thousand years old.  The Antikythera’s geared mechanism has been an […]

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19
Jun

Menstrual Marketing- true genius

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This ad from Helloflo, entitled First Moon Party is rare in being based on insight, executed with humour and gentleness, and relevant across at least two generations. It is singly the best bit of marketing we’ve seen in a very, very, very long time.  No-one wants to talk about periods, fewer want to broach the […]

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