Blog

27
Oct

Funding Circle Ad Goes Live

Posted by | · · · · · | Brands · Case Studies · Innovation | No Comments on Funding Circle Ad Goes Live

The Ideas Machine is delighted to have been a part of creating this fantastic ad. We’ve been working with Media partners Squadron Venture London and client Funding Circle to deliver an impactful, creative, differentiated TV ad Why TV ? The innovation challenge for this start up business loan provider was twofold- first to work out […]

Read More
30
Jul

Built in Obsolescence

Posted by | · · · · | Brands · Innovation | No Comments on Built in Obsolescence

So according to trend hunters PSFK  these rubber Italian Sunglasses will last forever ( or at least they won’t break when you sit on them). Silly colours and a bit of a fashion challenge for even the most chic Italian- but it got The Ideas Machine brains thinking. There are loads of products which ‘fail’ […]

Read More
19
Jun

Menstrual Marketing- true genius

Posted by | · · | Brands · Case Studies · Innovation | No Comments on Menstrual Marketing- true genius

This ad from Helloflo, entitled First Moon Party is rare in being based on insight, executed with humour and gentleness, and relevant across at least two generations. It is singly the best bit of marketing we’ve seen in a very, very, very long time.  No-one wants to talk about periods, fewer want to broach the […]

Read More
26
Feb

Innovation in direct marketing from Papa Johns

Posted by | · · | Brands · Innovation | No Comments on Innovation in direct marketing from Papa Johns

We all hate those letterbox fliers don’t we ? I love this Papa Johns delivery peephole alternative. Genius! Loads of great examples on Trendhunter out there. Well worth a few minutes checking them out.

Read More
20
Feb

The Secret to Successful Omnichannel Retailing

Posted by | · · · · · · · · · · · | Brands · Case Studies · Customer Experience · Innovation · Retail Innovation | No Comments on The Secret to Successful Omnichannel Retailing

Retailers’ worst fear is customers coming in store to browse, touch, feel and try, then leaving to go price hunting online – ultimately buying from an online retail competitor.  Worse, and what brings retailers out in cold sweats is a customer standing right there in a heated, well lit, beautifully merchandised store and buying from […]

Read More
31
Jul

Innovate or else…

Posted by | · · · | Brands · Innovation | No Comments on Innovate or else…

Great piece from Business Week on what happens to brands which fail to innovate. Simply put, if the world keeps moving on and your brand stands still, don’t be surprised when it all goes horribly wrong. The article cites great examples of brands putting innovation at the heart of what they do vs. those who pay […]

Read More