What We Do
We do innovation projects focused on:
New directions for brands
Development of new products and services
Business Process and Organisational Change
Customer experience and digital transformation
We start with insight and focus our creative process on ideas that drive change and growth. Experienced client and agency side, we speak fluent brand, marketing and digital.
From simple naming projects, through to global innovation processes for major multinationals, we have worked across multiple sectors providing insight-led innovation. Check out our latest projects here..
We have academic experts in organisational psychology on our team meaning The Ideas Machine brings both real world experience, matched with the latest academic research in the field.
“The most innovative people I have worked with. I would recommend to anyone who needs to inject fresh thinking into their business.” S Rasmussen, Marketing Director, Northern Europe, Johnson & Johnson
Typical questions we use innovation to solve for marketing clients…
- Are there new business models and routes to market we can utilize to unlock value?
- What should the positioning for this brand be?
- We need an approach to innovation for the global marketing group– can you help?
- Which new segments can we target and how?
- How can we get some really good insight on trends and innovation ?
- Can you help us get some fresh customer insight ?
Innovation starts with insight, so we spend a lot of time doing research- we like our clients to join in, on the ‘explore’ phase of projects- we run qual groups, in home interviews as well as less conventional ethnographic approaches to getting new and interesting insight. We don’t believe in huge reports, or two way mirrors. We use super users and industry experts in innovation panels to build ideas with us. And we have a network of global gurus based in China, MENA Europe and the US who offer insight from their markets to stimulate thinking on our projects.
As founders of the What if Customer Experience team we have deep expertise in this area. From call centres, to food halls, we have worked on customer service and customer experience innovation for hotel chains, retailers, financial services and utilities providers. We work with customer experience experts to deliver WOW factor insights, analyse what matters to your customers and unlock hidden value. We have a proven process to make these ideas real, test them LIVE and iterate to quick solutions that work.
Check out our latest projects here