Blog

24
Dec

Future of retail: Tech enhances real world experiences

Posted by | · · · · · · · | Customer Experience · Retail Innovation | No Comments on Future of retail: Tech enhances real world experiences

Great article from the ever reliable blog PSFK, Ray Velez of Razorfish on the ways retailers are using digtial tech to enhance real world shopping experiences. We at The Ideas Machine particularly like his take that it is about integration and using digital in the real world space, not just about mining digital channels for customers. […]

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05
May

Retail Innovation at its Best

Posted by | · · · | Customer Experience · Innovation · Retail Innovation | No Comments on Retail Innovation at its Best

Check out this great example of the online & in-store worlds merging. C&A use mini screens on clothing hangers to display real time Facebook ‘likes’ for products. The hope is that this online endorsement encourages purchase in the ‘real world’ store. Not sure about this product…. well thousands of online shoppers can’t be wrong now […]

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04
Mar

The Beacon Revolution Led by Retailers

Posted by | · · · · | Customer Experience · Innovation · Retail Innovation | No Comments on The Beacon Revolution Led by Retailers

Beacons and iBeacon are set to change the way we shop ( again).  These low-cost bluetooth devices offer retailers the opportunity to connect with customers in-store, deliver contact-less payment and all sorts of other whizzy stuff. Beacons have multiple applications but reports suggest it will be retailers who blaze a trail in this space. Despite […]

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20
Feb

The Secret to Successful Omnichannel Retailing

Posted by | · · · · · · · · · · · | Brands · Case Studies · Customer Experience · Innovation · Retail Innovation | No Comments on The Secret to Successful Omnichannel Retailing

Retailers’ worst fear is customers coming in store to browse, touch, feel and try, then leaving to go price hunting online – ultimately buying from an online retail competitor.  Worse, and what brings retailers out in cold sweats is a customer standing right there in a heated, well lit, beautifully merchandised store and buying from […]

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05
Feb

I want shoes as well as movies ‘On Demand’

Posted by | · · · · · · · · · · | Customer Experience · Innovation · Retail Innovation | No Comments on I want shoes as well as movies ‘On Demand’

Shoes made-to-measure were once the preserve of the rich and famous, or the unfortunate necessity for those with unusual shaped and sized feet. Not any more, mass customisation means we can personalise and procure idiosyncratically like never before. Shoe of Prey offers a 3-D design process and delivers worldwide in 4 weeks, NIKE ID has already […]

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04
Feb

Shoppers want seamless online -instore shopping experiences

Posted by | · · · · | Customer Experience · Retail Innovation | No Comments on Shoppers want seamless online -instore shopping experiences

A new study by management consultancy firm Accenture finds more US shoppers ‘webrooming’ than ‘showrooming’ in their hunt for products to buy. But it’s not all bad news for traditional retailers, the report also highlights shoppers responding to ‘seamless’ customer experiences – using ‘click and collect’ services, buying in store and using direct home delivery […]

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