The Ideas Machine is delighted to have been a part of creating this fantastic ad. We’ve been working with Media partners Squadron Venture London and client Funding Circle to deliver an impactful, creative, differentiated TV ad
Why TV ? The innovation challenge for this start up business loan provider was twofold- first to work out how using TV could drive growth, and second, how to define a new category in business banking-
To mark the launch, James Meekings, co-founder of Funding Circle said;
“We’re building a business at Funding Circle that is changing the global financial infrastructure. This campaign is a natural next step for us as we continue to build trust and credibility for the brand, and enables us to tell our story in a creative and exciting way.”
Funding Circle is a new kind of finance business, it has an online platform connecting businesses and loans- not quite ‘Peer to Peer,’ because the loan pool at Funding Circle is both institutional, government and individual lenders, but not a bank either!
Welcome to the innovation challenges posed by companies like Funding Circle, we like to call them The Disrupters. The new generation .com entrepreneurs who don’t see traditional business /industry structures as sacrosanct. Early signs are that Funding Circle’s experiment with their media mix is paying dividends. A bunch of really smart cookies, this business is one to watch.