October 27, 2014

Funding Circle Ad Goes Live

The Ideas Machine is delighted to have been a part of creating this fantastic ad. We’ve been working with Media partners Squadron Venture London and client Funding Circle to deliver an impactful, creative, differentiated TV ad

Why TV ? The innovation challenge for this start up business loan provider was twofold- first to work out how using TV could drive growth,  and second,  how to define a new category in business banking-

To mark the launch, James Meekings, co-founder of Funding Circle said;

“We’re building a business at Funding Circle that is changing the global financial infrastructure. This campaign is a natural next step for us as we continue to build trust and credibility for the brand, and enables us to tell our story in a creative and exciting way.”

Funding Circle is a new kind of finance business, it has an online platform connecting businesses and loans- not quite ‘Peer to Peer,’ because the loan pool at Funding Circle is both institutional, government and individual lenders, but not a bank either!

Welcome to the innovation challenges posed by  companies like Funding Circle, we like to call them The Disrupters.  The new generation .com entrepreneurs who don’t see traditional business /industry structures as sacrosanct.  Early signs are that Funding Circle’s experiment with their media mix is paying dividends. A bunch of really smart cookies, this business is one to watch.

Watch the ad here

 

October 2, 2014

Make the Impossible Possible

Bill Strickland’s book titled Make the Impossible Possible is the story of how a projects drop out ended up lecturing at Harvard and transforming the lives of thousands.  Bill’s belief that environment can shape experience and enable young people from disadvantaged backgrounds to improve their prospects is a living reality at the Manchester Bidwell Corporation in Pittsburg, USA. 

Bill is a legend. His personal story is worth the read, and the MBC is the embodiment of his belief in the power of our environment to share our experience. Kids from ‘the projects’ experience art, jazz, fine arts and attend sessions learning skills which equip them to create a better future. Powerful, inspirational stuff.

At Manchester Bidwell Corporation, we have a simple philosophy – environment shapes people’s lives. By constructing an empowering atmosphere of art, light, music and a staff that strives to realize the genius in everyone, we enable our students to become productive society members.

The Ideas Machine have visited MBC and it remains one of the most important and inspiring lessons in how the space we inhabit can influence what we are able to achieve. Youngsters who would otherwise have been written off, dropped out, or worse are seen tending orchids, listening to jazz, making beautiful ceramics, cooking for one another…. awe inspiring.

 

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