This ad from Helloflo, entitled First Moon Party is rare in being based on insight, executed with humour and gentleness, and relevant across at least two generations. It is singly the best bit of marketing we’ve seen in a very, very, very long time. No-one wants to talk about periods, fewer want to broach the awkwardness of a conversation between tween and peers, parents and even fewer would put their marketing budgets on the line and bet on being funny enough to carry this off. HelloFlo The Ideas Machine salutes you. This is a great product- personalcare packages delivered on the right date, tailored to your needs, the website is totally tonally in tune with its audience, and they are utterly deserving of success.
Fantastic Menstrual Marketing from Helloflo ! Check it out .