Great piece from Business Week on what happens to brands which fail to innovate. Simply put, if the world keeps moving on and your brand stands still, don’t be surprised when it all goes horribly wrong. The article cites great examples of brands putting innovation at the heart of what they do vs. those who pay the price of complacency. It’s the reason the once popular Twinkies are no longer a lunch box staple.
- The Importance of Keeping Your Brand Fresh (displaybay.com.au)
- Innovate or die? (iowabiz.com)
- Companies must innovate or die — here’s how IT can help (bizsugar.com)