The Ideas Machine is delighted to have been a part of creating this fantastic ad. We’ve been working with Media partners Squadron Venture London and client Funding Circle to deliver an impactful, creative, differentiated TV ad

Why TV ? The innovation challenge for this start up business loan provider was twofold- first to work out how using TV could drive growth,  and second,  how to define a new category in business banking-

To mark the launch, James Meekings, co-founder of Funding Circle said;

“We’re building a business at Funding Circle that is changing the global financial infrastructure. This campaign is a natural next step for us as we continue to build trust and credibility for the brand, and enables us to tell our story in a creative and exciting way.”

Funding Circle is a new kind of finance business, it has an online platform connecting businesses and loans- not quite ‘Peer to Peer,’ because the loan pool at Funding Circle is both institutional, government and individual lenders, but not a bank either!

Welcome to the innovation challenges posed by  companies like Funding Circle, we like to call them The Disrupters.  The new generation .com entrepreneurs who don’t see traditional business /industry structures as sacrosanct.  Early signs are that Funding Circle’s experiment with their media mix is paying dividends. A bunch of really smart cookies, this business is one to watch.

Watch the ad here