Great article from the ever reliable blog PSFK, Ray Velez of Razorfish on the ways retailers are using digtial tech to enhance real world shopping experiences. We at The Ideas Machine particularly like his take that it is about integration and using digital in the real world space, not just about mining digital channels for customers. […]
Check out this great example of the online & in-store worlds merging. C&A use mini screens on clothing hangers to display real time Facebook ‘likes’ for products. The hope is that this online endorsement encourages purchase in the ‘real world’ store. Not sure about this product…. well thousands of online shoppers can’t be wrong now […]
Shoes made-to-measure were once the preserve of the rich and famous, or the unfortunate necessity for those with unusual shaped and sized feet. Not any more, mass customisation means we can personalise and procure idiosyncratically like never before. Shoe of Prey offers a 3-D design process and delivers worldwide in 4 weeks, NIKE ID has already […]
A new study by management consultancy firm Accenture finds more US shoppers ‘webrooming’ than ‘showrooming’ in their hunt for products to buy. But it’s not all bad news for traditional retailers, the report also highlights shoppers responding to ‘seamless’ customer experiences – using ‘click and collect’ services, buying in store and using direct home delivery […]
Love this! US online clothing retailer Betabrand offers instant discounts to customers in return for their pictures in Betabrand clothes and accessories, simple enough – This example gets it right on every level – lovely tone of voice and personality -collections of great pictures in their Wall of Fame Model Citizen section- this is the […]
Don’t promise what you can’t deliver. Blindingly obvious. So why do so many brands and businesses persist in creating illusions of customer service they simply cannot fulfil ? If I know what I am getting /signing up for, that’s cool. If you over promise and don’t deliver, I get mad, I tell my friends how […]
