Future of retail: Tech enhances real world experiences

Posted by | · · · · · · · | Customer Experience · Retail Innovation | No Comments on Future of retail: Tech enhances real world experiences

Great article from the ever reliable blog PSFK, Ray Velez of Razorfish on the ways retailers are using digtial tech to enhance real world shopping experiences. We at The Ideas Machine particularly like his take that it is about integration and using digital in the real world space, not just about mining digital channels for customers. […]

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Happy Anniversary

Posted by | · · | Innovation | No Comments on Happy Anniversary

One year in, The Ideas Machine is still getting great teams together to work on challenging, ground-breaking projects. Founder Victoria Harrison-Mirauer is working as Faculty in the Innovation and Strategy team at Ashridge Business School, which means we are bringing the latest academic research to our real world client projects too. Celebrating being a year […]

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