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Magic-Leap-copy
December 24, 2014

Future of retail: Tech enhances real world experiences

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  • Under : Customer Experience, Retail Innovation

Great article from the ever reliable blog PSFK, Ray Velez of Razorfish on the ways retailers are using digtial tech to enhance real world shopping experiences. We at The Ideas Machine particularly like his take that it is about integration and using digital in the real world space, not just about mining digital channels for customers.  They touch on one of our favourite technologies, Augmented Reality and Google’s investment in Magic Leap. The startup team whose business is part funded by Google ( and consequently now valued at over $1bn) use tantilising phrases full of promise like ‘the world is your new desktop’ …..have a read about Magic Leap and why they are attracting big bucks $$$ of investment on TechCrunch here, and admire the little  AR elephant jumping around in the palm of the journalist’s hand!   The Ideas Machine can’t wait to have our reality well and truly augmented.

 


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November 15, 2014

Happy Anniversary

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  • Under : Innovation

One year in, The Ideas Machine is still getting great teams together to work on challenging, ground-breaking projects.

Founder Victoria Harrison-Mirauer is working as Faculty in the Innovation and Strategy team at Ashridge Business School, which means we are bringing the latest academic research to our real world client projects too.

Celebrating being a year in, is a great feeling, so here’s a thought or two for anyone thinking about ‘going it alone’ or starting a business.

It is hard, (they will all tell you that), but working for people you don’t like, dragging yourself to an office just for the pay cheque, and getting nothing out of the team /people you work with…….that’s harder!

We remember this time last year,  just before the Ideas Machine started, founder Vic  quit a project with a couple of real weirdos. It was hard for her to resist the classic path, the BFJ ( BIG F***ing Job), and instead to set up The Ideas Machine, to get a team together and go hunt for business…..any regrets ? We asked Vic, she said, “None.”

Life is too short to spend your working hours with people you don’t relate to or respect. The Ideas Machine is going from strength to strength,  plenty of interesting creative challenges on our books at the moment; including making a client training film next week in Newcastle, and a triumphant ad for Funding Circle last month which is on it’s second burst of TV spend… watch this space. We Are One


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