Future of retail: Tech enhances real world experiences

Posted by | · · · · · · · | Customer Experience · Retail Innovation | No Comments on Future of retail: Tech enhances real world experiences

Great article from the ever reliable blog PSFK, Ray Velez of Razorfish on the ways retailers are using digtial tech to enhance real world shopping experiences. We at The Ideas Machine particularly like his take that it is about integration and using digital in the real world space, not just about mining digital channels for customers. […]

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