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June 1, 2014

Top 5 Successful Innovation Behaviours

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  • Under : Case Studies, Innovation

The Ideas Machine team has worked on hundreds of innovation projects over the years and we’ve seen how thousands of different people approach innovation.  Here’s our top 5 list of successful innovation behaviours.

1. Passion

Often used in conjunction with innovation we know, but nothing beats it in our experience.  Having the passion to make something happen is the single most important factor in successful innovation. It is what helps individuals and teams when times get tough, it is also what brings the energy required to keep a project moving to conclusion.  Moreover it is what allows teams to fail, brush themselves down and start again. Successful innovators really, really mean it.

2. Discipline

Less frequently identified by the writers on this topic, but in our view,  discipline is a crucial factor in any innovation team. Discipline, rules, boundaries and structure all ensure an innovation programme isn’t a one-off whim. Creating some discipline around the innovation process it is what makes an innovation team gel, it is what creates a plan and outputs that an organisation can buy into , and it is essential in keeping costs and timings under control. It’s absolutely no use at all to just tell folks to ‘go think outside the box’ with no framework and no structure. Discipline doesn’t mean closing the solution space down, it means you are more likely to succeed if you structure what you are trying to achieve and why.

3. Curiosity

Simple and true; being curious, not taking the first right answer, challenging your assumptions and being willing to question and go find out are what sets successful innovators apart.  Curious clients are the ones who recognise the need to keep discovering, accept a non linear hypothesis and they are the least likely to fail because they missed something.

4. Ego-free

Every team has a leader, but the leaders who create the environment for people to create and implement new ideas tend to be those who can put their ego on the shelf for a while. This is particularly true for corporate and FMCG teams –The Ideas Machine does lots of projects with large organisations – when innovation is happening within a large corporate, someone is usually tasked to ‘lead’ and often a C level executive sponsors the programme. What makes one team succeed where others fail, in our experience, is being able to leave some of the workplace hierarchy behind- to accept ideas from other departments and other disciplines- and to give junior staff a voice.

5. Leadership

Making innovation happen requires doing things differently, and often involves changes to current process or approaches – successful innovation needs leadership. This is not always about one person, over the course of an innovation process or project- different people can take the torch – when someone takes the torch, and they mean it, the ideas created stand a much better chance of becoming real. Successful innovation is rarely a ground-up thing – sponsorship at a senior level, someone to clear the roadblocks, confirm the budgets, reallocate the team resources… all of these sound relatively dull, but they are what leaders of successful innovation processes do.

We’ve called this  a top 5, it is subjective, based on our experiences – for more on The Ideas Machine case studies and approach, check our latest projects page.


May 5, 2014

Retail Innovation at its Best

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  • Under : Customer Experience, Innovation, Retail Innovation

Check out this great example of the online & in-store worlds merging. C&A use mini screens on clothing hangers to display real time Facebook ‘likes’ for products. The hope is that this online endorsement encourages purchase in the ‘real world’ store. Not sure about this product…. well thousands of online shoppers can’t be wrong now can they ?

This is a fantastic example demonstrating one company’s attempt to merge the on and off line worlds. They realised the importance of peer review was missing at a critical point in the customer journey- then thought laterally about how to bring that to life at point of purchase.

I like this because it is slightly clunky – it is really the portents of things to come as technology becomes more sophisticated. It means in the ‘ future shop’ we won’t have to rely on our devices,  or even on Beacons and iBeacons to alert us to coupons, peer reviews and so on, the products will do it themselves. The internet of things has massive implications for shopping and purchases too, as this embryonic example shows. I hope it works for C&A because it will get retailers thinking outside the box.  At The Ideas Machine we think about this stuff a lot. Mapping customer journeys and then thinking about how technologies present opportunities to improve the critical points is a simple, effective way to make your customer experience sing.  Well done C&A!

Retail innovation at it’s best. Bringing the on and offline customer experience closer. Love it! Watch the Mashable video review here.

Likes come to life

Likes come to life


April 21, 2014

The Future of Pizza is Awesome

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  • Under : Innovation

Unbelievable graphics of a couple choosing and ordering pizza… Nice find Futurescope. We love this touchscreen innovation, good enough to eat.

Touchscreen Pizza imgres imgres-2

 


April 7, 2014

Dogs & Cats Takeover Snapchat

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  • Under : Innovation, Uncategorized

We love it when the socio-sphere comes a little closer to the real world.  Digi-land is a place where we often find ourselves in a Dorothy-like tornado of hashtags, bitly shortcodes,  jargon and apps with very, very silly names…Pet lovers on Snapchat are bringing us back down to earth.

Snapchat’s pet obsessives cut through that mess of stuff that no-one really understands and just send out pictures of their special furry companions. People love pictures of fluffy animals, and if they own one, ( a fluffy animal that is) they love nothing more than telling others all about it.

Pet lovers have been talking to their pets, sharing pictures and stories about their beloved animals for years. So it comes as little surprise that Snapchat is full of Cat /Dog pictures.  Go Pet Lovers Everywhere! The Ideas Machine salutes you.

Dogs on Snapchat

Dogs on Snapchat

 


April 4, 2014

A Few Tiny Rooms in London rated in Top 3 on Tripadvisor

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  • Under : Customer Experience, Innovation, Uncategorized

London has literally hundreds of thousands of options for tourists, visitors. So what do you think the world’s biggest peer review network Trip Advisor rates regularly in the top 3 of the long, long list ? The Answer : Hint Hunt.

Hint Hunt is a live, interactive,  escape game, for 3-5 people, based around 3 small rooms, in a really small office building near Soho, London.  Gamers get 60 minutes to crack the puzzles and get out on time. Simple. And if the reviews are anything to go by they love it!

This little place beats Buckingham Palace, the Tower of London, The London Eye….. rated third of thousands on Trip Advisor,  Hint Hunt is hard to find out much about ( players respect the element of surprise and don’t reveal too much in their posts).

This is a lesson, if any of us really need one, in the true power of peer review and social media /networks. Tripadvisor reviews have taken this tiny enterprise to the very, very top of the table.

Entrance to Hint Hunt


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March 21, 2014

Why did TV become so judgemental ?

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  • Under : Innovation

TV schedules in the UK and the US are plagued by judgement sickness. What do we mean by that ? We’re talking about the endless TV programmes where budding amateurs ( chefs, singers, wannabe designers, entrepreneurs) put themselves through tough challenges,  get judged by ‘experts’ and are voted off one by one in public voting.  From Big Brother and I’m a Celebrity,  through American Idol, Britain’s Got Talent, The Voice, Nigella Lawson’s ‘Taste’,  Great British Bake Off, The Apprentice.. you name it, that is some judgement going on right there.

What does it say about us that these programmes are so popular ? Do we empathise with the contestant’s ‘ups and downs’ ? Are we really engaged in the search for an epic win ? Do we love the schadenfreude of a devastating failure ? Or are we simply getting off on the fact that the TV puts us in the illustrious position of judge and jury ? So we’re a growing bunch of remote controlled power freaks ?

As a consumer, it seems like the TV producers are in copycat mode. They want to squeeze as much out of this format -du-jour before moving on to the next thing (let’s hope that’s soon).

You can track the rise of ‘ready meals’ and the demise of home cooking with the rise and proliferation of TV cooking shows and the dawn of the TV Celebrity Chef. What impact will judgement TV have ?

In TV land format innovation is still where it’s at.  Wired Magazine have a great piece on the future trends driving the TV market looking for the next big thing.  Aside from the  sensible stuff about content mobility and the impact of multi screen usage,  they have a  section focussed on Binge Watching – or Crack TV as it is known in our house. When you can get the whole series in one lushious download- admit it- we’ve all TV Binge Watched!

Maybe it’s time to turn off the TV and read a book ?

Turn off the TV


March 14, 2014

How Ideas Spread- the New Science of 'Social Physics'

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  • Under : Innovation

Ever wondered why some ideas spread and others don’t ? Well MIT Professor Alex ‘Sandy’ Pentland’s new book “Social Physics: How Good Ideas Spread — The Lessons from a New Science,”  seeks to answer just that.  The theory examines the interplay between exploration and engagement. Unsurprisingly he discovers that levels of engagement, face to face interactions and connections to multiple networks are conducive to the social ‘habits’ that nurture and grow ideas.  Importantly his findings are quantitative.

“We have enough data to take all of these theories about people and innovation and good decision-making and make them quantitative,” Pentland says. “And when you do that, you find that there are some reasonably simple principles that account for 80, 90 percent of the variance in some cases.”

Another great contribution to the behavioural economics field – Pentland is worth reading because it is quantitatively robust- using the massive opportunity that access to networked Big Data provides.

Pentland's Book, Social Physics

Pentland’s Book, Social Physics


March 4, 2014

The Beacon Revolution Led by Retailers

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  • Under : Customer Experience, Innovation, Retail Innovation

Beacons and iBeacon are set to change the way we shop ( again).  These low-cost bluetooth devices offer retailers the opportunity to connect with customers in-store, deliver contact-less payment and all sorts of other whizzy stuff. Beacons have multiple applications but reports suggest it will be retailers who blaze a trail in this space.

Despite the obvious initial barriers ( like users having to turn on Bluetooth, accept apps, and opt-in),  commentators seem agreed that this technology will change how we shop and quickly move to changing our home, leisure, work and education spaces.

If this Business Insider report is to be believed, half of Americans are already using mobile devices in-store. The report outlines the impact Beacon devices are set to have in the short term.  Interesting reading.  Our view is that the relevance of any push notification or in-store application is still paramount; spam is spam after all, however it is delivered.

iBeacon Devices set to change the way we shop

iBeacon Devices set to change the way we shop

 

 


February 27, 2014

Risky Guerrilla Marketing

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Would you be brave enough to advertise your job seeking site like this ?

The secret to great guerrilla marketing lies in the PR value of it’s pick up, this example did the rounds a while back, and still ranks as one of the best I’ve seen!

Does your job suck this much ?

Does your job suck this much ?


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February 26, 2014

Innovation in direct marketing from Papa Johns

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  • Under : Brands, Innovation

We all hate those letterbox fliers don’t we ? I love this Papa Johns delivery peephole alternative. Genius!

Loads of great examples on Trendhunter out there. Well worth a few minutes checking them out.


February 20, 2014

The Secret to Successful Omnichannel Retailing

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  • Under : Brands, Case Studies, Customer Experience, Innovation, Retail Innovation

Retailers’ worst fear is customers coming in store to browse, touch, feel and try, then leaving to go price hunting online – ultimately buying from an online retail competitor.  Worse, and what brings retailers out in cold sweats is a customer standing right there in a heated, well lit, beautifully merchandised store and buying from someone else via their smartphone.

Dark days,  and high pressure stuff in a world where we can bid and win on an item on eBay in less than the time it takes the Barista to serve up a latte, where Amazon delivers  whatever, wherever, whenever at the stroke of a smartphone and where price savvy customers will seek out bargains online.

Even more alarming for off line retailers seeking to maximise the value of their floorspace are apps like RedLaser ( over 27million downloads), allowing customers to scan UPC codes and see if items are available nearby and at what price- there is literally nowhere for traditional retailers to hide.

Onmichannel retailing as it is called – selling via multiple on and offline channels is not all a race for the bottom. Getting digital sales channels right can enhance an in-store purchase too – in a great article on this stuff, MIT Sloane Management Review– cites examples of both sides of the coin.  One of their stories is about a girl who can’t find what she wants in a shoe store, she is about to leave, when the assistant pulls out the ipad with other lines, more sizes to order and complementary accessories. The assistant helps the shopper get her dream shoes, delivered to her home.

Making the ‘digital transition’ to Omnichannel retailing is a necessity- the article has some excellent examples for retailers seeking to keep their customers and remain competitive. The ideas for retailers range from owning  a niche, bundling, in-store exclusives, through to on /offline promotions and synergies. Interesting, they also note the gap between manufacturing and retailing getting smaller at the back end, and the importance of personalisation, use of data and analytics on the marketing /consumer front end. Fascinating – what happens to traditional publishers when Amazon is contracting with authors direct ?

Redlaser 27 m downloads

Redlaser 27 m downloads


February 14, 2014

Is Tinder the route to love, or Such *swipe* Sorrow?

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  • Under : Case Studies, Innovation

Valentine’s Day got me thinking about how all things digital are changing our relationships. When the path to true love for many lusty Tinder users involves more swiping than Shakespeare, what future is there for courting and romance ? According to  Bloomberg Business Week, Chief Executive Officer of Tinder, Sean Rad, said, “the word ‘dating’ doesn’t even mean shit to us. What does that even mean?”

Tinder insists it is a ‘friend finding’, not a ‘mate finding’ app, it offers a ‘hot or not’ option to swipe through potential ‘friends’ mates based on their picture and location. Millions are using Tinder as a quicker, instant date /mate option over traditional dating sites.  So has the path to true love becomes a numbers game ? What impact will Tinder have on dating sites like Match.com andOkcupid ?  Are the days of time consuming completion of date site profiles going, going gone when the instant hotline to love or ‘hook ups’ on Tinder beckons ?

More of a traditionalist, (and married to a wonderful man with no need to trawl the web for my life partner) I prefer the amazing example set by the Royal Shakespeare Company in the world of online love. They famously tweeted a modern version of Romeo and Juliet – a fantastic idea and one I am sure Shakespeare would wholeheartedly have approved of.  As Hockney is to the iPad, so William Shakespeare would, I just know it, have embraced the opportunity 140 characters presents. Such Tweet Sorrow ( @Such_Tweet) was an exercise that restored my faith in love and the digi-sphere.  Tinder is the more tragic.

Check out this article – covering what users do on Tinder, and how Tinder execs insist they are in the business of ‘friend finding’ not date seeking. You decide!

Finding Friends on Tinder


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