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	<title>The Ideas Machine &#187; innovate</title>
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	<description>Innovation &#38; Strategy</description>
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		<title>When not to Innovate</title>
		<link>https://the-ideas-machine.co.uk/when-not-to-innovate/</link>
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		<pubDate>Mon, 08 Jul 2013 09:52:38 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand icon]]></category>
		<category><![CDATA[del monte]]></category>
		<category><![CDATA[Forbes]]></category>
		<category><![CDATA[innovate]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Man from del Monte]]></category>

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		<description><![CDATA[Great article in Forbes on when Innovation is not the answer. I love their piece on Icons- if you are lucky enough to have a brand icon, don&#8217;t be tempted to relaunch [&#8230;]]]></description>
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