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	<title>The Ideas Machine &#187; Case Studies</title>
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	<link>https://the-ideas-machine.co.uk</link>
	<description>Innovation &#38; Strategy</description>
	<lastBuildDate>Fri, 26 Oct 2018 15:18:02 +0000</lastBuildDate>
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		<title>Nooglers and Googlers</title>
		<link>https://the-ideas-machine.co.uk/nooglers-and-googlers/</link>
		<comments>https://the-ideas-machine.co.uk/nooglers-and-googlers/#comments</comments>
		<pubDate>Fri, 12 Jun 2015 11:58:16 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[noogler]]></category>
		<category><![CDATA[prototyping]]></category>

		<guid isPermaLink="false">http://the-ideas-machine.co.uk/?p=442</guid>
		<description><![CDATA[Imagine loving your job enough to wear a hat like this during your induction ? The Ideas Machine went to Google HQ at Mountain View and we saw some pretty [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>300 year old theory challenges today&#039;s innovators</title>
		<link>https://the-ideas-machine.co.uk/300-year-old-theory-challenges-todays-innovators/</link>
		<comments>https://the-ideas-machine.co.uk/300-year-old-theory-challenges-todays-innovators/#comments</comments>
		<pubDate>Mon, 26 Jan 2015 08:00:01 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Cambridge]]></category>
		<category><![CDATA[cambridge university judge institute]]></category>
		<category><![CDATA[extreme innovation]]></category>
		<category><![CDATA[francis bacon]]></category>
		<category><![CDATA[history of innovation]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Judge Insitute]]></category>
		<category><![CDATA[Judge Institute Cambridge University]]></category>
		<category><![CDATA[theory of innovation]]></category>

		<guid isPermaLink="false">http://the-ideas-machine.co.uk/?p=434</guid>
		<description><![CDATA[At The Ideas Machine, we love stuff like this&#8230; some Cambridge boffins have been looking into extreme innovation ( talking our language). They have explored some ideas by Francis Bacon [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Funding Circle Ad Goes Live</title>
		<link>https://the-ideas-machine.co.uk/funding-circle-ad-goes-live/</link>
		<comments>https://the-ideas-machine.co.uk/funding-circle-ad-goes-live/#comments</comments>
		<pubDate>Mon, 27 Oct 2014 20:52:01 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Business Loans]]></category>
		<category><![CDATA[Funding Circle]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[media mix]]></category>
		<category><![CDATA[peer to peer]]></category>
		<category><![CDATA[squadron venture london]]></category>

		<guid isPermaLink="false">http://the-ideas-machine.co.uk/?p=422</guid>
		<description><![CDATA[The Ideas Machine is delighted to have been a part of creating this fantastic ad. We&#8217;ve been working with Media partners Squadron Venture London and client Funding Circle to deliver [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make the Impossible Possible</title>
		<link>https://the-ideas-machine.co.uk/make-the-impossible-possible/</link>
		<comments>https://the-ideas-machine.co.uk/make-the-impossible-possible/#comments</comments>
		<pubDate>Thu, 02 Oct 2014 09:35:14 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Bill Strickland]]></category>
		<category><![CDATA[Creative Spaces]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Manchester Bidwell Corporation]]></category>

		<guid isPermaLink="false">http://the-ideas-machine.co.uk/?p=418</guid>
		<description><![CDATA[Bill Strickland&#8217;s book titled Make the Impossible Possible is the story of how a projects drop out ended up lecturing at Harvard and transforming the lives of thousands.  Bill&#8217;s belief that [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Amazing story of the two thousand year old computer</title>
		<link>https://the-ideas-machine.co.uk/amazing-story-of-the-two-thousand-year-old-computer/</link>
		<comments>https://the-ideas-machine.co.uk/amazing-story-of-the-two-thousand-year-old-computer/#comments</comments>
		<pubDate>Tue, 05 Aug 2014 07:49:35 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Antikythera]]></category>
		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://the-ideas-machine.co.uk/?p=404</guid>
		<description><![CDATA[History has masses of lessons for innovators, and The Ideas Machine team love this one&#8230;. hail the Antikythera. Acknowledged as a work of genius, it is a effectively an &#8216;analog&#8217; [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Menstrual Marketing- true genius</title>
		<link>https://the-ideas-machine.co.uk/menstrual-marketing-true-genius/</link>
		<comments>https://the-ideas-machine.co.uk/menstrual-marketing-true-genius/#comments</comments>
		<pubDate>Thu, 19 Jun 2014 20:59:54 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Helloflo]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://the-ideas-machine.co.uk/?p=395</guid>
		<description><![CDATA[This ad from Helloflo, entitled First Moon Party is rare in being based on insight, executed with humour and gentleness, and relevant across at least two generations. It is singly [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 5 Successful Innovation Behaviours</title>
		<link>https://the-ideas-machine.co.uk/top-5-successful-innovation-behaviours/</link>
		<comments>https://the-ideas-machine.co.uk/top-5-successful-innovation-behaviours/#comments</comments>
		<pubDate>Sun, 01 Jun 2014 14:14:54 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[innovation process]]></category>
		<category><![CDATA[innovators]]></category>
		<category><![CDATA[successful innovation]]></category>

		<guid isPermaLink="false">http://the-ideas-machine.co.uk/?p=392</guid>
		<description><![CDATA[The Ideas Machine team has worked on hundreds of innovation projects over the years and we&#8217;ve seen how thousands of different people approach innovation.  Here&#8217;s our top 5 list of successful [&#8230;]]]></description>
		<wfw:commentRss>https://the-ideas-machine.co.uk/top-5-successful-innovation-behaviours/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Suzuki Method: Inspiration to change how we work ?</title>
		<link>https://the-ideas-machine.co.uk/suzuki-method-inspiration-to-change-how-we-work/</link>
		<comments>https://the-ideas-machine.co.uk/suzuki-method-inspiration-to-change-how-we-work/#comments</comments>
		<pubDate>Mon, 12 May 2014 11:04:02 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[innovation at work]]></category>
		<category><![CDATA[innovation processes]]></category>
		<category><![CDATA[innovation stories]]></category>
		<category><![CDATA[suzuki method]]></category>

		<guid isPermaLink="false">http://the-ideas-machine.co.uk/?p=389</guid>
		<description><![CDATA[Japanese Violinist Dr Suzuki  created a new way for children worldwide to learn music. He believed that studying music leads to a more enriched life.  His methods are not about creating child [&#8230;]]]></description>
		<wfw:commentRss>https://the-ideas-machine.co.uk/suzuki-method-inspiration-to-change-how-we-work/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Secret to Successful Omnichannel Retailing</title>
		<link>https://the-ideas-machine.co.uk/the-secret-to-successful-omnichannel-retailing/</link>
		<comments>https://the-ideas-machine.co.uk/the-secret-to-successful-omnichannel-retailing/#comments</comments>
		<pubDate>Thu, 20 Feb 2014 14:31:42 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Retail Innovation]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[digital transition]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[instore innovation]]></category>
		<category><![CDATA[omnichannel retailing]]></category>
		<category><![CDATA[online retailer]]></category>
		<category><![CDATA[Redlaser]]></category>
		<category><![CDATA[retail insight]]></category>
		<category><![CDATA[retailer digital transition]]></category>
		<category><![CDATA[retailer innovation]]></category>
		<category><![CDATA[smartphones instore]]></category>

		<guid isPermaLink="false">http://vmirauer.wordpress.com/?p=180</guid>
		<description><![CDATA[Retailers&#8217; worst fear is customers coming in store to browse, touch, feel and try, then leaving to go price hunting online &#8211; ultimately buying from an online retail competitor.  Worse, [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Tinder the route to love, or Such *swipe* Sorrow?</title>
		<link>https://the-ideas-machine.co.uk/is-tinder-the-route-to-love-or-such-swipe-sorrow/</link>
		<comments>https://the-ideas-machine.co.uk/is-tinder-the-route-to-love-or-such-swipe-sorrow/#comments</comments>
		<pubDate>Fri, 14 Feb 2014 13:54:39 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[online dating]]></category>
		<category><![CDATA[shakespeare]]></category>
		<category><![CDATA[tinder]]></category>
		<category><![CDATA[valentine's day]]></category>

		<guid isPermaLink="false">http://the-ideas-machine.co.uk/?p=260</guid>
		<description><![CDATA[Valentine’s Day got me thinking about how all things digital are changing our relationships. When the path to true love for many lusty Tinder users involves more swiping than Shakespeare, what future [&#8230;]]]></description>
		<wfw:commentRss>https://the-ideas-machine.co.uk/is-tinder-the-route-to-love-or-such-swipe-sorrow/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Betabrand gets amazing customer engagement</title>
		<link>https://the-ideas-machine.co.uk/how-betabrand-gets-amazing-customer-engagement/</link>
		<comments>https://the-ideas-machine.co.uk/how-betabrand-gets-amazing-customer-engagement/#comments</comments>
		<pubDate>Sat, 01 Feb 2014 11:42:55 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Betabrand]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[example innovation online retail]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[online retailer innovation]]></category>
		<category><![CDATA[US retailer innovation]]></category>

		<guid isPermaLink="false">http://vmirauer.wordpress.com/?p=170</guid>
		<description><![CDATA[Love this!  US online clothing retailer Betabrand offers instant discounts to customers in return for their pictures  in Betabrand clothes and accessories, simple enough &#8211; This example gets it right [&#8230;]]]></description>
		<wfw:commentRss>https://the-ideas-machine.co.uk/how-betabrand-gets-amazing-customer-engagement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why celebrating failure is important for innovation</title>
		<link>https://the-ideas-machine.co.uk/why-celebrating-failure-is-important-for-innovation/</link>
		<comments>https://the-ideas-machine.co.uk/why-celebrating-failure-is-important-for-innovation/#comments</comments>
		<pubDate>Sun, 26 Jan 2014 17:57:20 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[failure and innovation]]></category>
		<category><![CDATA[Fast Company]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google X]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[james dyson]]></category>

		<guid isPermaLink="false">http://vmirauer.wordpress.com/?p=151</guid>
		<description><![CDATA[So the blogosphere is all over GoogleX, the skunkworks &#8216;hub&#8217; where only the most intractable and real problems make the cut for an ambitions group of moon-seekers &#8211; and a [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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