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	<title>The Ideas Machine &#187; Brands</title>
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	<link>https://the-ideas-machine.co.uk</link>
	<description>Innovation &#38; Strategy</description>
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		<title>Funding Circle Ad Goes Live</title>
		<link>https://the-ideas-machine.co.uk/funding-circle-ad-goes-live/</link>
		<comments>https://the-ideas-machine.co.uk/funding-circle-ad-goes-live/#comments</comments>
		<pubDate>Mon, 27 Oct 2014 20:52:01 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Business Loans]]></category>
		<category><![CDATA[Funding Circle]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[media mix]]></category>
		<category><![CDATA[peer to peer]]></category>
		<category><![CDATA[squadron venture london]]></category>

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		<description><![CDATA[The Ideas Machine is delighted to have been a part of creating this fantastic ad. We&#8217;ve been working with Media partners Squadron Venture London and client Funding Circle to deliver [&#8230;]]]></description>
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		<title>Built in Obsolescence</title>
		<link>https://the-ideas-machine.co.uk/built-in-obsolescence/</link>
		<comments>https://the-ideas-machine.co.uk/built-in-obsolescence/#comments</comments>
		<pubDate>Wed, 30 Jul 2014 14:32:29 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[obsolescence]]></category>

		<guid isPermaLink="false">http://the-ideas-machine.co.uk/?p=399</guid>
		<description><![CDATA[So according to trend hunters PSFK  these rubber Italian Sunglasses will last forever ( or at least they won&#8217;t break when you sit on them). Silly colours and a bit [&#8230;]]]></description>
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		<title>Menstrual Marketing- true genius</title>
		<link>https://the-ideas-machine.co.uk/menstrual-marketing-true-genius/</link>
		<comments>https://the-ideas-machine.co.uk/menstrual-marketing-true-genius/#comments</comments>
		<pubDate>Thu, 19 Jun 2014 20:59:54 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Helloflo]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://the-ideas-machine.co.uk/?p=395</guid>
		<description><![CDATA[This ad from Helloflo, entitled First Moon Party is rare in being based on insight, executed with humour and gentleness, and relevant across at least two generations. It is singly [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Innovation in direct marketing from Papa Johns</title>
		<link>https://the-ideas-machine.co.uk/innovation-in-direct-marketing-from-papa-johns/</link>
		<comments>https://the-ideas-machine.co.uk/innovation-in-direct-marketing-from-papa-johns/#comments</comments>
		<pubDate>Wed, 26 Feb 2014 12:36:15 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://the-ideas-machine.co.uk/?p=302</guid>
		<description><![CDATA[We all hate those letterbox fliers don&#8217;t we ? I love this Papa Johns delivery peephole alternative. Genius! Loads of great examples on Trendhunter out there. Well worth a few [&#8230;]]]></description>
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		<title>The Secret to Successful Omnichannel Retailing</title>
		<link>https://the-ideas-machine.co.uk/the-secret-to-successful-omnichannel-retailing/</link>
		<comments>https://the-ideas-machine.co.uk/the-secret-to-successful-omnichannel-retailing/#comments</comments>
		<pubDate>Thu, 20 Feb 2014 14:31:42 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Retail Innovation]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[digital transition]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[instore innovation]]></category>
		<category><![CDATA[omnichannel retailing]]></category>
		<category><![CDATA[online retailer]]></category>
		<category><![CDATA[Redlaser]]></category>
		<category><![CDATA[retail insight]]></category>
		<category><![CDATA[retailer digital transition]]></category>
		<category><![CDATA[retailer innovation]]></category>
		<category><![CDATA[smartphones instore]]></category>

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		<description><![CDATA[Retailers&#8217; worst fear is customers coming in store to browse, touch, feel and try, then leaving to go price hunting online &#8211; ultimately buying from an online retail competitor.  Worse, [&#8230;]]]></description>
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		</item>
		<item>
		<title>Innovate or else&#8230;</title>
		<link>https://the-ideas-machine.co.uk/innovate-or-else/</link>
		<comments>https://the-ideas-machine.co.uk/innovate-or-else/#comments</comments>
		<pubDate>Wed, 31 Jul 2013 11:28:24 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Consumer Goods and Services]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[twinkies]]></category>

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		<description><![CDATA[Great piece from Business Week on what happens to brands which fail to innovate. Simply put, if the world keeps moving on and your brand stands still, don&#8217;t be surprised when [&#8230;]]]></description>
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		</item>
		<item>
		<title>When not to Innovate</title>
		<link>https://the-ideas-machine.co.uk/when-not-to-innovate/</link>
		<comments>https://the-ideas-machine.co.uk/when-not-to-innovate/#comments</comments>
		<pubDate>Mon, 08 Jul 2013 09:52:38 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand icon]]></category>
		<category><![CDATA[del monte]]></category>
		<category><![CDATA[Forbes]]></category>
		<category><![CDATA[innovate]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Man from del Monte]]></category>

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		<description><![CDATA[Great article in Forbes on when Innovation is not the answer. I love their piece on Icons- if you are lucky enough to have a brand icon, don&#8217;t be tempted to relaunch [&#8230;]]]></description>
		<wfw:commentRss>https://the-ideas-machine.co.uk/when-not-to-innovate/feed/</wfw:commentRss>
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