Blog

24
Dec

Future of retail: Tech enhances real world experiences

Posted by | · · · · · · · | Customer Experience · Retail Innovation | No Comments on Future of retail: Tech enhances real world experiences

Great article from the ever reliable blog PSFK, Ray Velez of Razorfish on the ways retailers are using digtial tech to enhance real world shopping experiences. We at The Ideas Machine particularly like his take that it is about integration and using digital in the real world space, not just about mining digital channels for customers. […]

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05
May

Retail Innovation at its Best

Posted by | · · · | Customer Experience · Innovation · Retail Innovation | No Comments on Retail Innovation at its Best

Check out this great example of the online & in-store worlds merging. C&A use mini screens on clothing hangers to display real time Facebook ‘likes’ for products. The hope is that this online endorsement encourages purchase in the ‘real world’ store. Not sure about this product…. well thousands of online shoppers can’t be wrong now […]

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04
Mar

The Beacon Revolution Led by Retailers

Posted by | · · · · | Customer Experience · Innovation · Retail Innovation | No Comments on The Beacon Revolution Led by Retailers

Beacons and iBeacon are set to change the way we shop ( again).  These low-cost bluetooth devices offer retailers the opportunity to connect with customers in-store, deliver contact-less payment and all sorts of other whizzy stuff. Beacons have multiple applications but reports suggest it will be retailers who blaze a trail in this space. Despite […]

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