Blog

12
Jun

Nooglers and Googlers

Posted by | · · · | Case Studies · Innovation | No Comments on Nooglers and Googlers

Imagine loving your job enough to wear a hat like this during your induction ? The Ideas Machine went to Google HQ at Mountain View and we saw some pretty neat stuff. Gushing about Google is being added to our CV as we write. Couple of things in particular hit home; they have their own […]

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24
Dec

Future of retail: Tech enhances real world experiences

Posted by | · · · · · · · | Customer Experience · Retail Innovation | No Comments on Future of retail: Tech enhances real world experiences

Great article from the ever reliable blog PSFK, Ray Velez of Razorfish on the ways retailers are using digtial tech to enhance real world shopping experiences. We at The Ideas Machine particularly like his take that it is about integration and using digital in the real world space, not just about mining digital channels for customers. […]

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26
Jan

Why celebrating failure is important for innovation

Posted by | · · · · · | Case Studies · Innovation | No Comments on Why celebrating failure is important for innovation

So the blogosphere is all over GoogleX, the skunkworks ‘hub’ where only the most intractable and real problems make the cut for an ambitions group of moon-seekers – and a place where they celebrate and relish failure. The idea that failure is good for innovation is of course nothing new; we have been banging on […]

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