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	<title>The Ideas Machine &#187; Customise</title>
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		<title>I want shoes as well as movies &#039;On Demand&#039;</title>
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		<pubDate>Wed, 05 Feb 2014 09:04:29 +0000</pubDate>
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				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Retail Innovation]]></category>
		<category><![CDATA[3D printing]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Customise]]></category>
		<category><![CDATA[Customize]]></category>
		<category><![CDATA[mass customisation]]></category>
		<category><![CDATA[NIKE ID]]></category>
		<category><![CDATA[on demand]]></category>
		<category><![CDATA[online retail]]></category>
		<category><![CDATA[personalisation]]></category>
		<category><![CDATA[retail revolution]]></category>
		<category><![CDATA[Shoe of Prey]]></category>

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		<description><![CDATA[Shoes made-to-measure were once the preserve of the rich and famous, or the unfortunate necessity for those with unusual shaped and sized feet. Not any more, mass customisation means we [&#8230;]]]></description>
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