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	<title>The Ideas Machine &#187; current accounts</title>
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		<title>Business, Brands and the Blindingly Obvious: Bank gets it wrong</title>
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		<pubDate>Mon, 01 Jul 2013 10:40:20 +0000</pubDate>
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				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Banking]]></category>
		<category><![CDATA[current accounts]]></category>
		<category><![CDATA[innovation]]></category>
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		<description><![CDATA[After years working on the biggest brands out there, I am still shocked at the number of times  &#8216;innovation&#8217; actually boils down to the blindingly obvious. Let me give you [&#8230;]]]></description>
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